CROSS-CULTURAL PERSPECTIVES ON POLITICAL EUPHEMISMS: A COMPARATIVE STUDY OF ENGLISH AND UZBEK MEDIA

Abstract

This article investigates the use of political euphemisms in English and Uzbek media from a cross-cultural and pragmatic perspective. Euphemisms, as indirect linguistic expressions that soften harsh realities, are particularly prevalent in political discourse where they serve to manipulate, persuade, and obscure truth. Through a qualitative comparative analysis of political news articles, government statements, and televised broadcasts, this study explores how euphemisms function across two distinct linguistic and cultural contexts. While English-language media often deploy euphemisms to maintain diplomatic tone and avoid direct confrontation, Uzbek political discourse relies on euphemisms to preserve social harmony, mitigate criticism, and conform to traditional norms. The findings suggest that euphemisms in both cultures are strategically used to protect political image and control public perception, but the underlying cultural motivations and stylistic realizations differ significantly. This comparative study highlights the role of sociopolitical context in shaping euphemistic language, offering insights into how power, ideology, and cultural norms intersect with communication practices.