PRIVACY AND SECURITY IN THE INFORMATION ECONOMY: CONSUMER TRUST AND MARKET OPPORTUNITIES
Abstract
This article analyzes the growing importance of privacy and security issues in the era of the data economy. In the digital environment, the protection of personal data plays a crucial role in shaping consumer trust in services. The study investigates the impact of privacy breaches and security threats on consumer behavior. It also examines ways for businesses to create new market opportunities by ensuring privacy and strengthening security. The article provides recommendations for building consumer trust and fostering a sustainable digital economy.
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