JANUBIY KOREYANING YUMSHOQ KUCHI: MADANIYAT TASHQI SIYOSATNING VOSITASI SIFATIDA.
Keywords:
Yumshoq kuch, Koreya to’lqini, Madaniy diplomatiya, Kalmar o’yini, BTS, GKS.Abstract
Globallashib borayotgan dunyoda Janubiy Koreya yumshoq kuch siyosatini keng qo’llamoqda. Ushbu maqola Jozef Nayning “Yumshoq kuch” asariga tayangan holda yumshoq kuch siyosatini atroflicha tahlil qiladi. Yumshoq kuch vositalari sifatida Koreya to’lqini, BTS, K-pop madaniyati, GKS kabi turli dasturlar mutaxassislar maqolalari va to’plamlari, rasmiy saytlarda berilgan ma’lumotlar orqali batafsil o’rganilib, ularning Janubiy Koreyaning madaniy diplomatiyasini kuchaytirishdagi o’rni hamda bu orqali tashqi siyosatga ta’siri batafsil yoritiladi. Janubiy Koreya yumshoq kuch siyosatini qo’llab-quvvatlab kelayotgan institutlar, fondlar hamda turli kompaniyalar Koreya to’lqinini har tomonlama keng yoyilishidagi o’rni keltirilib o’tiladi. Shuningdek, yumshoq kuch siyosatining tashqi siyosatdagi Dokdo oroli kabi masalalarida Koreya madaniyatiga tayanayotganligi berilib, bundagi afzalliklar keltirib o’tiladi. Shu bilan bir qatorda, Janubiy Koreyaning xalqaro imidjiga salbiy ta’sir ko’rsatayotgan turli xil omillar o’rganilib, bu borada oldini oluvchi chora tadbirlar dolzarb ekanligini ko’rsatiladi.
References
1. Nye, J. S. (2004). *Soft power: The means to success in world politics* (Yumshoq kuch: Jahon siyosatida muvaffaqiyatga erishish vositalari, tarj. O. Abdullayev). Toshkent: Trust and Support. https://asaxiy.uz/uz/product/jozef-nay-yumshoq-kuch-jahon-siyosatida-muvaffaqiyatga-erishish-vositalari
2. Jang, G., & Paik, W. K. (2012). Korean wave as a tool for Korea’s new cultural diplomacy. Advances in Applied Sociology, 2(3), 196–202. https://doi.org/10.4236/aasoci.2012.23026
3. Huang, Y. (2022). Analysis on South Korean soft power—Taking BTS, Parasite and Squid Game as examples. In Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) (Vol. 663). Atlantis Press. https://creativecommons.org/licenses/by-nc/4.0/
4. Guluzade, N. (n.d.). Soft power as a foreign policy tool of the Republic of Korea: Focusing on the side effects. 16th Korean Studies Graduate Students Convention. Duisburg-Essen University, MA Contemporary East Asian Studies. https://scholar.google.com/scholar?oi=bibs&cluster=2988227595730942228&btnI=1&hl=en
5. Brand Finance. (2025, February 25). Hallyu wave lifts South Korea in Global Soft Power Index 2025. https://brandfinance.com/press-releases/hallyu-wave-lifts-south-korea-in-global-soft-power-index-2025
6. Editorial Team. (2024, April 24). K-pop is making billions for South Korea. Asia Fund Managers. https://asiafundmanagers.com/kpop-and-economic-impact-on-south-korea/
7. Park, J. (2025, March 31). How does South Korea’s society treat celebrities in crisis? A new case raises questions. AP News. https://apnews.com/article/south-korea-entertainment-kim-saeron-kim-soohyun-eb8a38533334d0b331e6febb0ea3a1ea
8. Bader, M. (2016). Global Korea Scholarship (GKS) as public diplomacy. In K. J. Ayhan (Ed.), Korea’s public diplomacy (pp. 81–100). Seoul: Hangang Network; Seoul National University Press. Retrieved from https://www.academia.edu/31539291/Koreas_Public_Diplomacy
9. Istad, F. (2016). A strategic approach to public diplomacy in South Korea. In K. J. Ayhan (Ed.), Korea’s public diplomacy (pp. 49–80). Seoul: Hangang Network; Seoul National University Press. Retrieved from https://www.researchgate.net/publication/318492917_Koreas_Public_Diplomacy
10. Ordaniel, J. (2016). Balancing national interest and national pride: Korea’s Dokdo-related public diplomacy, 2008–2015. In K. J. Ayhan (Ed.), Korea’s public diplomacy (pp. 25–48). Seoul: Hangang Network; Seoul National University Press. Retrieved from https://www.researchgate.net/publication/318492917_Koreas_Public_Diplomacy
11. Sinsomboonthong, T. (2020). Cultural hybridity of K-Pop music: From the west to South Korea, from South Korea to the globe. Journal of Language and Culture, 39(2), 65–83. https://so03.tci-thaijo.org/index.php/JLC/article/view/248684
12. Prime Minister’s Office of Malaysia. (2024, November 25). Malaysia, South Korea elevate relations to strategic partnership. https://www.pmo.gov.my/2024/11/malaysia-south-korea-elevate-relations-to-strategic-partnership/
13. Moneycontrol. (2024, April 24). BTS could generate trillions with 2025 comeback and concerts: report. https://www.moneycontrol.com/entertainment/bts-could-generate-trillions-with-2025-comeback-and-concerts-report-article-13131388.html
14. U.S. Department of Justice. (2021, October 15). https://efile.fara.gov/docs/3327-Informational-Materials-20211015-314.pdf
15. Variety. (2025). ‘Squid Game’ Season 2 Week 2 ratings: 126.2 Million Views in 11 Days. https://variety.com/2025/tv/news/squid-game-season-2-week-2-ratings-views-1236268845/
16. GKSScholarship.com. (n.d.). GKS scholarship: Graduate. https://gksscholarship.com/tag/gks-scholarship-graduate/
17. Squid Game Wiki. (n.d.). Season 2. https://squid-game.fandom.com/wiki/Season_2?utm_source=chatgpt.com
18. UNICEF. (n.d.). BTS and Big Hit renew commitment to “LOVE MYSELF” campaign to support UNICEF in ending violence …. https://www.unicef.org/press-releases/bts-and-big-hit-renew-commitment-love-myself-campaign-support-unicef-ending-violence
