DIGITAL ECONOMY AND E-COMMERCE

Abstract

This scientific article analyzes the formation of the digital economy, its role in modern economic processes, and the development trends of e-commerce. The rapid development of information and communication technologies (ICT) has led to the digitalization of economic activities, transforming traditional business models and increasing the share of online services. The advantages of selling goods and services through e-commerce platforms, including cost reduction, expansion of market geography, and enhanced consumer convenience, are scientifically examined. At the same time, challenges related to the digital economy and e-commerce, such as cybersecurity risks, infrastructural issues, and legal regulation, are also discussed. The article provides conclusions on the opportunities for national economic development through the implementation of digital technologies and outlines promising directions for the future growth of e-commerce.