THE ROLE OF MANAGEMENT DECISION-MAKING IN DRIVING INNOVATION AND SUSTAINABLE BUSINESS GROWTH
Keywords:
Management decision-making; Innovation; Sustainable growth; Digital transformation; Artificial intelligence; SBMI; SIM; Organizational learningAbstract
In the contemporary digital and sustainability-driven economy, management decision-making has evolved into a central strategic capability shaping innovation and long-term business performance. This study examines how managerial decisions integrate digital transformation, entrepreneurial orientation, and sustainability frameworks to drive innovation and sustainable growth. Using a structured literature review, the research synthesizes insights from studies on artificial intelligence (AI), Sustainable Innovation Management (SIM), and Sustainable Business Model Innovation (SBMI). The findings demonstrate that effective decision-making enhances innovation through data-driven strategies, organizational learning, and stakeholder integration. The study concludes that management decision-making acts as a unifying mechanism that transforms knowledge and technological capabilities into sustainable competitive advantage.
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