TURIZM MARKETING VA BRENDING STRATEGIYALARI; MUVAFFAQIYAT OMILLARI
Keywords:
turizm marketingi, brending, destinatsiya imiji, raqamli strategiya, brend identiteti, raqobatbardoshlik.Abstract
Ushbu maqolada turizm sohasida marketing va brending strategiyalarining zamonaviy yondashuvlari, ularning samaradorligini belgilovchi asosiy omillar, shuningdek, raqobatbardosh turizm brendini shakllantirish jarayonlari tahlil qilinadi. Tadqiqotda O‘zbekiston misolida milliy brend strategiyalarining amaliyotga tatbiqi, ularning xalqaro tajriba bilan solishtirilgan holdagi ustun va zaif jihatlari ko‘rib chiqiladi. Ayniqsa, raqamli marketing, tajriba asosidagi reklama va influencer marketingning turizmni ilgari surishdagi o‘rni keng yoritilgan. Xulosa qismida turizm brendining shakllanishiga ta’sir etuvchi asosiy muvaffaqiyat omillari ilmiy jihatdan asoslab berilgan.
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