"HOW LENOVO BECAME A MARKET LEADER: STRATEGIES AND INNOVATIONS"
Abstract
In latest years, the brand names of computer companies are increasing dramatically and one of the most popular Information technology companies is Lenovo. The personal computer manufacturing company Lenovo has developed unique competitive strategies to gain a quickly growing share of the computer and notebook market.
In the following report, the author made research on Lenovo Computer Company which is very famous with its computer technologies all over the world. The descriptions include 5 forces model of Porter shows the forces that impact the business and SWOT analysis for this business entity. Then the core competencies of Lenovo Company are classified and how competitive advantage has been gained is explained. Finally and the most importantly, the business strategies approved by Lenovo to gain competitive advantage over their competitors are discussed and recommendations for future improvement of this company are the last point in this report.
References
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