RAQOBAT NAZARIYALARI ASOSIDA RAQOBATDOSH AFZALLIKNI SHAKLLANTIRISH MEXANIZMLARI
Keywords:
raqobatdosh afzallik, strategik boshqaruv, resurslar, innovatsiya, kompetensiya, Porter, Barney, Prahalad.Abstract
Maqolada zamonaviy raqobat nazariyalari asosida tashkilotlarning raqobatdosh afzalliklarini shakllantirish mexanizmlari yoritilgan. Porterning besh kuch modeli, Barneyning resurslarga asoslangan nazariyasi hamda Prahalad va Hamelning “korporativ kompetensiya” konsepsiyasi o‘zaro solishtirilib, ularning zamonaviy boshqaruv amaliyotida tutgan o‘rni tahlil qilinadi. Shuningdek, O‘zbekiston sharoitida ushbu nazariy yondashuvlarni amaliyotga tatbiq etish yo‘llari ko‘rsatib o‘tiladi.
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