KORXONANING RIVOJLANTIRISH ORQALI TASHQI BOZORGA CHIQISH STRATEGIYASI VA MARKETINGI
Keywords:
makroiqtisodiy muhit tahlili (PESTEL), marketing strategiyasi va 7P modeli, benchmarking va solishtirma tahlil, texnologik tadbirkorlik yondashuvlari (digital marketing)Abstract
Ushbu maqolada kichik va o‘rta korxonalarning rivojlanishi orqali tashqi bozorga chiqish strategiyalari va marketing faoliyati Fazo‑R textile korxonasi misolida tahlil qilinadi. Tadqiqotning maqsadi — korxonaning tashqi bozorlarda raqobatbardoshligini oshirish va marketing strategiyasini optimallashtirish uchun makro va mikro muhit omillarini kompleks baholashdir. Tadqiqot jarayonida PESTEL tahlili, 7P marketing kompleksi va benchmarking metodlari qo‘llanilib, korxonaning kuchli va zaif tomonlari aniqlanadi. Maqola natijalari kichik va o‘rta biznes subyektlarida tashqi bozorga chiqish strategiyalarini ishlab chiqish, marketing yondashuvlarini takomillashtirish va texnologik tadbirkorlik asoslarini o‘quv jarayonida qo‘llash imkonini beradi.
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