IMPORTANCE OF MARKETING IN TOURISM AND HOTEL INDUSTRY
Keywords:
hotel, marketing strategy, digital platforms, competitive market, effective marketing, hotel business, hotel industry, customer satisfaction, marketing, tourism, hotel industry, market, strategic goals, tourism enterprises, marketing functionsAbstract
The hotel industry is highly competitive, and in order to thrive in this market, it is essential for hotels to have effective marketing strategies that can attract and retain customers. With the rapid advancement of technology and the increasing use of digital platforms, hotels need to adapt their marketing strategies to remain competitive. This article examines the prospects of marketing strategy support in hotel business development, exploring the various ways in which marketing strategies can be used to drive growth and profitability in the hotel hotel industry. The article focuses on the marketing objectives in tourism and the hotel industry, i.e. how to create the conditions for tourism enterprises to achieve their goals and how to sell them to the market. In addition, the marketing functions in tourism and the hotel industry are usually clarified based on the marketing functions of tourism enterprises. The important task of marketing in the article will be to ensure as much stability as possible in the activities of tourism enterprises, to submit to planning in the development and achievement of strategic goals. If you do not pay attention to the specific problems that arise in the field of services, tourism marketing can be divided into several groups of tasks. Furthermore, in this article, we will look at several stages of marketing tasks.
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