MEHMONXONALAR VA TURISTIK MARSHRUTLAR O’RTASIDAGI HAMKORLIK STRATEGIYALARI
Keywords:
mehmonxona xo‘jaligi, turistik marshrutlar, hamkorlik strategiyalari, hududiy turizm, marketing aloqalari,Abstract
Ushbu maqola mehmonxona xo‘jaligi va turistik marshrutlar o‘rtasidagi hamkorlik strategiyalarining nazariy asoslari, amaliy jihatlari va istiqbolli yo‘nalishlarini o‘rganishga bag‘ishlangan. Xalqaro va milliy statistik ma’lumotlar asosida turizm xizmatlarida tizimli integratsiyaga erishishning dolzarbligi asoslab berilgan. Maqolada mehmonxonalar va turistik yo‘nalishlar o‘rtasida samarali hamkorlik aloqalarini shakllantirish orqali hududiy turizm jozibadorligini oshirish, xizmat sifati va mijozlar ehtiyojini qondirish darajasini yaxshilash bo‘yicha ilmiy xulosalar ishlab chiqilgan. Tadqiqot natijalari O‘zbekiston turizm sanoatida innovatsion yondashuvlar va tarmoqaro kooperatsiyani kuchaytirish zaruratini ko‘rsatadi.
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